About Gena Lofton

Gena Lofton
Investor, Author, Speaker, and Trainer

Passive Income Advisors, LLC

Passive Income Advisors, created the Financial Freedom Formula (F3), which is proprietary methodology which helps high income working professionals who earn their income on the left side of the quadrant, earning “Active Income” which is taxed at a higher rate, 50%+ to receiving “Passive or Portfolio Income” which is taxed at a lower rate, 0-20% (e.g. right side). See the Cash Flow Quadrant of the four-way’s money is earned:

As a student of Rich Dad’s Principals for over a decade, the founder, Gena Lofton decided to help others achieve Financial Independence by incorporating everything which she did and others have done into an easy to follow step by step online training program.
Her passion is teaching these innovative strategies and helping others achieve success in implementation. She has participated as a key note speaker and panelist in multiple roundtables, and led thought leading discussions about financial literacy, economics, and real estate.

Gena’s Story

Abandoned by her parents, homeless, and eventually growing up in foster care taught her that financial literacy is one of the major problems in the world today. Challenging the status quo of going to school, getting a job, investing in a 401k of well diversified stocks, bonds and mutual funds will NOT work today. The fallacy resulted in baby boomers taking out $10b in Reverse Mortgages in 2016 alone. Today’s economy, requires everyone to have tax efficient/inflation hedged, streams of income producing assets sufficient to cover their expenses as soon as possible.

Gena recently released her Book “Escape The Madness”, The 10 Steps to Get Out of the Rat Race, to help other’s implement the steps she used to become financially free.

Gena has a wide variety of professional experience, ranging from Strategy and Technology for DIRECTV which helped fuel the growth of the business and sale to ATT to growing Ernst & Young’s Management consulting business through the sale to Cap Gemini. Gena also served on the Board of Los Angeles City College Foundation. Gena has a Master’s Degree in Business Administration and a Bachelors in Political Science.

Today, Gena spends time overseeing her assets which consist of over 4k residential units, oil and gas investments, assisted living facilities, a resort in Belize, an online business, Natural Resource companies, and ATT. Gena is single, never married, and resides in Los Angeles, California.

Play the short music video below and read the lyrics to understand how the Financial Freedom Formula Works.

Gena’s Story – Music Video
View Lyrics